一、 提高城市宣傳度,帶動經(jīng)濟發(fā)展
1、 Improve urban publicity and drive economic development
開發(fā)旅游資源
Develop tourism resources
對于旅游景點而言,保持穩(wěn)定的游客流的前提是使景點與眾不同。在旅游景點增加娛樂示范項目,既經(jīng)濟又容易實施。這是一種既有品位又有人氣的娛樂項目。
For tourist attractions, the premise of maintaining a stable tourist flow is to make the attractions unique. Adding entertainment demonstration projects in tourist attractions is both economical and easy to implement. This is a kind of entertainment with both taste and popularity.
舉辦演出活動
Hold performance activities
在大型慶祝活動中加入模特表演項目,場內(nèi)外激情碰撞、高潮落下的氛圍,以及溫馨、歡快、精彩、激動人心的場面,必將引起媒體的關(guān)注。此外,定期在景區(qū)舉辦此類演出,可以促進門票銷售,保持客源持續(xù)增長,成為景區(qū)經(jīng)濟增長的亮點。
Add model performance in large-scale celebration activities, and the atmosphere of passion collision, climax fall, as well as warm, cheerful, wonderful and exciting scenes will certainly attract the attention of the media. In addition, holding such performances regularly in the scenic spots can promote ticket sales, maintain the continuous growth of tourists and become the highlight of economic growth in the scenic spots.
二、 樹立企業(yè)形象
2、 Establish corporate image
產(chǎn)品要包裝,企業(yè)要宣傳。該模式可以為企業(yè)搭建一個新穎、獨特、多樣的展示平臺和全方面的展示空間。
Products should be packaged and enterprises should publicize. This model can build a new, unique and diverse display platform and all-around display space for enterprises.
獲得世錦賽的運動員成為模范企業(yè)產(chǎn)品的形象代言人;
The athletes who won the World Championships became the image spokesmen of model enterprise products;
在各種宣傳活動中,遙控產(chǎn)品的造型模式被慢慢提升,以提升產(chǎn)品的形象。
In various promotional activities, the modeling model of remote control products has been gradually improved to enhance the image of products.
、 功能獨特的廣告載體
Advertising carrier with unique functions
以模型為廣告載體,具有以下優(yōu)越性能:
With the model as the advertising carrier, it has the following advantages:
參與性:示范比賽參與性強,是一項科技型體育健身項目,適合男女老少,不分班級。
Participation: The demonstration competition has strong participation. It is a scientific and technological sports fitness project, suitable for men, women, old and young, regardless of class.
親和力:兒童的參與和活動本身的素質(zhì)教育功能可以吸引家長的注意和關(guān)注。
Affinity: children's participation and the quality education function of the activity itself can attract parents' attention and attention.
普遍性:一個活動的參與者數(shù)量從數(shù)萬人、數(shù)十萬人甚數(shù)百萬人不等,以模特為載體進行廣告宣傳,贏得廣大受眾,吸引媒體關(guān)注。
Universality: The number of participants in an event varies from tens of thousands, hundreds of thousands and even millions of people. The model is used as the carrier for advertising and publicity to win the majority of audiences and attract media attention.
區(qū)域跨度大:舉辦全國性比賽活動,從預(yù)賽、區(qū)域賽、市級比賽、省級試賽到全國總決賽,涉及全國各省市,滲透到每所學(xué)校的每一位學(xué)生。
Large regional span: national competitions are held, ranging from preliminary contests, regional contests, municipal contests, provincial trials to the national finals, involving all provinces and cities across the country and penetrating every student in every school.
時間跨度大:從預(yù)賽到全國總決賽,通常需要半年以上的時間才能舉行一次活動,這意味著模特廣告的發(fā)布期可以長達6個月。
The time span is large: from the preliminary contest to the national finals, it usually takes more than half a year to hold an event, which means that the release period of model advertising can be as long as six months.
固定率高:參加活動的老師和學(xué)生在參加比賽之前須組裝和反復(fù)調(diào)試他們的模型,因此模型廣告具有多次聚焦的效果。
High fixation rate: The teachers and students participating in the activity must assemble and repeatedly debug their models before participating in the competition, so the model advertisement has the effect of multiple focus.
移動性:以模特為載體的廣告,通過模特主在戶外飛行、航行、測試模特的過程,吸引周圍人的注意力。
Mobility: Advertisements based on models attract the attention of people around them through the process of model owners flying, sailing and testing models outdoors.
成本低:模型廣告空間低,制作容易,有利于企業(yè)獲得增值回報。
Low cost: the model advertising space is low in price and easy to produce, which is conducive to enterprises to obtain value-added returns.